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Sex, Trolls and Doubles Standards: Protecting your corporate reputation online
On Thursday 7 March, Four Broadgate is hosting ‘Sex, Trolls and Double Standards: Protecting your corporate reputation online’ a panel discussion addressing the challenges companies face in managing...
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Four Broadgate hosts fifth annual Digital Trends Seminar
Four Broadgate has hosted its fifth annual Digital Trends Seminar, entitled Sex, Trolls and Double Standards: Protecting your corporate reputation online. The seminar, which took the form of a panel...
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Journalists see digital popularity as the prime measure of success
Number of journalists now using Twitter or LinkedIn to source stories double in 12 months The majority of financial journalists now believe that that the number of page views an article receives is...
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Twitter the terrible
Over the past week, we have witnessed some of the uglier sides of the new social media reality. Caroline Criado-Perez, a feminist campaigner whose only offence was fighting to maintain the current...
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The Risks and Rewards of Social Media
Plenty of social media pitfalls have engaged and enraged, enthralled and entertained us over the past 12 months. Whether it was Sally Bercow being sued for Tweeting about Lord McAlpine or PR executive...
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Why won’t press releases die?
A few months ago executive director of government communications Alex Aiken said the press release was dead and that issuing press releases was just tele-sales. He has a point, the press release has...
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Global PR Converges In The Digital Age
Senior directors from over 25 owner managed PR agencies across the world assembled in London last week for the annual meeting of the International Public Relations Network (IPRN). IPRN was formed in...
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You had me at ‘Ello’
I expect you’ve seen all the recent attention the new social media site ‘Ello’ has been getting over the past few weeks on both mainstream and social media. For those catching up, Ello is a...
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Companies need to produce better social media content to ensure online success
Creating content which allows your target audience to bond, relate and share is crucial for a successful digital and social media strategy. This was one of the main findings of the sixth annual Four...
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Digital Trends Seminar
We would like to invite you to attend a breakfast panel discussion on how to engage effectively with your clients and prospects via social media and measure your success. Four Broadgate is bringing...
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